About Us
About Us
Over 220 years of heritage
INABA is a family-owned Japanese company with a heritage in food craftsmanship dating back to 1805. Since entering the pet category in 1958, we have become one of the world’s leading innovators in premium pet nutrition.
Our mission is simple:
Delighting cats and dogs around the world.
Recognized excellence, trusted by millions
The World’s No. 1 Brand in Cat Wet Treats*
INABA has been recognized as the global leader in cat wet treats, according to custom research conducted by Euromonitor International. This recognition reflects the preference and trust of millions of pet parents around the world.
*Source: Euromonitor; 2025 RSP, research conducted Jan–Feb 2026; “Inaba” company is a total of CIAO, Inaba and Dashi Delights brand.
World Branding Awards: Brand of the Year
Our CIAO brand has been honored multiple times as “Brand of the Year” at the World Branding Awards. This prestigious global recognition, determined through brand valuation, consumer research, and public voting, affirms CIAO’s position as one of the world’s most loved pet treat brands.
The quality behind our product
made with wild caught tuna & farm-raised chicken
Low in calories
Human-grade ingredients & manufacturing
no grains, no preservatives or artificial colours
GMP/HACCP certified
supports daily hydration
full of umami flavour
dolphin-safe certification
Quality in Japan is not a promise, it is a philosophy.
The Freshness Lifecycle
INABA sets the standard by producing pet food using human-grade ingredients and manufacturing processes.
1. On Board
Fish is cleaned and flash-frozen at -60°C right after the catch to preserve freshness.
2. Quality assurance
Flash-freezing technology preserves the meat's delicate structure and taste.
3. Umami and freshness
This preserves the natural UMAMI flavour that cats love - along with the tender texture and all essential nutrients.
4. Premium ingredients
The result: human-grade recipes with natural goodness and irresistible taste.
1,500 products worldwide
Driven by innovation and shaped by real insight into pets’ needs, INABA creates products that bring joy, emotional bonding moments, and high-quality pet nutrition to everyday life.
